SMIRNOFF SOUND COLLECTIVE LAUNCHES DURING MIAMI MUSIC WEEK 2016!

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A Unique Mix of World-Renowned DJ’s Unite Under One Roof to Celebrate the Kickoff of the Newest Music Collective Set to Showcase the Inclusive Power of Electronic Music

The makers of SMIRNOFF™ vodka announced today that Smirnoff Sound Collective™, the brand’s international music platform committed to becoming the biggest contributor to the inclusive electronic music culture, will host its official U.S. launch with a four-day South Beach event series from March 16-19. The launch event will focus on highlighting what makes electronic music the most inclusive genre in the world by bringing together world famous artists from a range of different musical styles and tastes. Adult music fans will be treated to free performances and live DJ sets by artists including Zeds Dead, Gorgon City (DJ set), What So Not, MK, Claptone, Tokimonsta and many others.

Established in 2014, Smirnoff Sound Collective has become well loved by music fans in international markets such as Europe, the U.K., and Australia. Aiming to extend experiences from the collective in the U.S., Smirnoff Sound Collective chose one of the most recognized electronic music weeks to transform a popular South Beach hotel in the ultimate venue for music fans looking to discover new music and experience some of their favorite artists in an environment that is much more intimate than what they will find during a festival.

“SMIRNOFF™ has always believed in inclusivity and the overall vision of Smirnoff Sound Collective is to celebrate the inclusive nature of electronic music,” said Justin Medcraft, SMIRNOFF Global Senior Brand Manager. “Officially bringing the platform to the U.S. with such a diversely talented group of artists and an incredible free experience for fans in Miami is a great way to set the stage for more to come.”

The Smirnoff Sound Collective was born internationally out of the SMIRNOFF™ brand’s desire to bring artists and fans together in an authentic way. With the U.S. launch, the Smirnoff Sound Collective will look to contribute to the culture even more by creating unique experiences and content that cultivate good times and positive energy for people everywhere. The South Beach event series is the first of many U.S. experiences to come that focus on celebrating the unique sub-cultures within electronic music.

For more information, check out Smirnoff Sound Collective’s social media channels including Twitter, Instagram and YouTube.