Category: PREviews / REviews

The Do LaB, Goldenvoice and Headtron Present Cirque Du Freq at Club Nokia Halloween Night!

The Do LaB has teamed up with Goldenvoice and Headtron to put together what is sure to be LA’s wildest Halloween party, Cirque Du Freq Halloween. The deep musical lineup includes Tipper, Quixotic, RussLiquid, Gladkill, Sugarpill, ChrisB., Goldrush, jOBOT, Jupit3r, Morillo, Jonathan Singer and Jigglesworth.

Prepare to be fully immersed and transported to another world of spellbinding performances, hypnotic soundscapes, bone rattling bass, and captivating 3-D mapping that will leave you in a dreamlike state questioning reality.

This wont be your cliche, overcrowded Halloween party, but rather a truly thrilling All Hallows’ Eve experience. Let Cirque Du Freq invoke your imagination and provoke your senses for an incredible night of music, dancing, and performance you’ll never forget!

With a UK prodigy from the 90s, a ground-breaking artist from Kansas City, a Future vintage groove-blasting maestro, and a west coast favorite known for his soulful harmonies you’ll leave the night with an artistic vision that will breathe life into all of our beautiful souls. See you on the dance floor!

Click Here for More Information & To Purchase Tickets

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Trent Cantrelle Interview & Exclusive Mix

*written by A’Damaged Pro for Electronica Life

The Voodoo Music & Art Experience is poised to take over New Orleans this weekend. This means Halloween Weekend will be getting a supercharged influx of additional revelers and become an entirely different beast altogether. For some, Voodoo represents a yearly ritual to indulge one’s seasonal fantasies and musical inclinations. The sights, the sounds, and the journey are all part of the Voodoo Experience. For one of our “Spotlight Artists,” the journey is just a little bit sweeter than most. I caught up with Trent Cantrelle to get the inside scoop about his style, his sound, and the emergence of the “Sounds Like” empire.

A’Damaged Pro – Where did you grow up?

Trent Cantrelle – Born and raised in New Orleans Louisiana.

A’Damaged Pro – What were your earliest musical influences?

Trent Cantrelle – Everyone from Coltrane to Suicidal Tendencies. I grew up listening to a lot of 80′s music when MTV actually played videos. Anything with an electronic flare always caught my attention. In the late 80′s I discovered acid house and rave. Joey Beltram was probably one of my first introductions to the world of techno and rave.

A’Damaged Pro – What’s your fondest musical memory from growing up?

Trent Cantrelle – Growing up on the streets of New Orleans. Every corner you turn, every alley you walk down, there is music being played or performed.

A’Damaged Pro – Do you enjoy producing or DJing more?

Trent Cantrelle – DJing hands down. I honestly only started making music in the late 90′s to get more DJ gigs. The satisfaction from DJing vs producing is rather different. As much as I love spending time in the studio coming up with new sounds and material, there is nothing like spending 4, 5, or 10 hours behind decks telling a story through music.

A’Damaged Pro – Was there ever a time, when you were just starting out, that you almost gave up? If so, what pulled you through the hard times?

Trent Cantrelle – Yes all the time. But not so much when I started out because I never intended to make a career out of it. It was just something I did for the love. Every detail about DJing, from the gear to the music enamored me. It was not until I was way into my “career” as a DJ that times got tough. I feel as if I have started my career over 5 times. I feel lucky to be able to make a living doing this. Growing up, some of the biggest most influential artists I looked up to no longer work in the industry. I think being able to adapt without selling my soul has kept me in this business full time. At the end of the day, its the sheer desire and passion for DJing that keeps me going. I think in order to keep going in any tough business requires this drive.

A’Damaged Pro – What is the most rewarding part of artist life? Most challenging part?

Trent Cantrelle – The most rewarding part is being able to actually do what I love for a living. My mother always told me “find what it is I love to do, then figure out how to make money at it.” Most challenging part is keeping it as a career.

A’Damaged Pro – How did you become affiliated with the Electronic Music Alliance (EMA)? What potential did you originally see in the EMA?

Trent Cantrelle – I have been involved since the beginning. I think what Janine Jordan is doing by combining the love of the scene with such a good cause is admirable.

A’Damaged Pro – You’re involved with the “Sounds-Like” event series in L.A. How did the concept originate and what would you credit to its rise in popularity over the years?

Trent Cantrelle – It originated in 2008 at club Avalon actually. It was a series of events we did to try and push a newer more underground sound that was coming out as EDM was on the rise. Some of the first Sounds Like events featured Booka Shade, Droog, and Lee Foss. After leaving my residency at Avalon I decided to put the Sounds Like parties on hold for a while and focus more on production and touring. With the rise of EDM sweeping the US over the last few years I started to feel compelled to relaunch the Sounds Like brand as a middle finger to the bottle service and champagne spraying type nights dominating Los Angeles. I partnered with Kim Roussel, from the venue Cinnepace (Dim Mak Studios), to relaunch the event as a weekly terrace party on the venues outdoor smoking patio. We converted the room into a mini “space terrace” style room with an close replica of the DC-10 patio DJ booth. The terrace parties were an instant success and have lead to everything we are doing today.

A’Damaged Pro – You played at Beta Nightclub, in Denver, not too long back. I heard you had some of your old-school homies there to support you. Any insights?

Trent Cantrelle – I absolutely love club Beta in Denver. Its one of the few clubs in the nation that is run by absolute professionals, that are passionate for the music. From the owners, the managers, the bookers and so on, all fans of dance music. Every detail of the club is looked after by Mike McCray, a veteran of the Denver scene. So many clubs these days are owned by people who don’t give two shits about the type of entertainment they are pushing, and it usually shows.

A’Damaged Pro – Where did you seek your inspiration for your exclusive “Voodoo Mix 2014?”

Trent Cantrelle - I wanted to include a little variety in this mix, much like how I approach a festival set. There is no time to tell a real story with only 1 hour at a festival, so I try to tell the story as if it were summed up like a movie preview.

A’Damaged Pro – By Nola standards, you’ll always be a local. How does it feel whenever you trek back to “the 504?”

Trent Cantrelle – New Orleans is my home and always will be. I love this city as much as life itself.

A’Damaged Pro – Any words of wisdom for those getting started as a producer or DJ?

Trent Cantrelle – Find your own voice. Do not try and copy what everyone is is trying to copy. Even if you have a “hit” doing this, it will only last so long if you don’t have much else to offer. DJ as much as you can. No matter what it takes, put yourself in front of a crowd any chance you get. This is the best and only way to learn the art of DJing. Anyone can mix, but only few can read a crowd. I think the trick to this industry is longevity and that part you need to figure out on your own.

A’Damaged Pro – Do you have any new projects, that you’re working on right now, that you can talk about?

Trent Cantrelle – Plenty of new music coming out on Sounds Like and various other labels. We are also taking Sounds Like parties to new cites and markets starting next year.

You can catch Trent’s Voodoo set at 2:30pm on Saturday, November 1st (Le Plur Stage).

Trent-Cantrelle-652x367Connect with Trent Cantrelle: Website | Facebook | Twitter

Connect with VooDoo Music & Art Experience: Website

Interview with Australian DJ & Producer tyDI

*written by Shimmy for Electronica Life

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Originally from the land down under, Tyson Illingworth, aka tyDi, is busy in Los Angeles preparing for his first #Redefined live show in Hollywood on Thursday night. The producer, song writer, and Australia’s former #1 DJ is supporting Steve Aoki & Afrojack at the 4th annual AMP Radio 97.1 Masquerade Ball at the Hollywood Palladium. The decorated artist is still enjoying the success from his latest album released last month — it’s much more than a typical electronic music album. It’s lyrical, personal, and a must listen. Now an official LA transplant, the 27 year old took some time out of his day to talk to Electronica Life:

Shimmy: Your new album, ReDefined, took 3 years to make. Can you tell us about the inspiration behind it and what makes this album so special?

tyDi: This album as a whole is a piece of work that portrays the best and the worst of my last three years – my highest highs and my lowest lows. It’s an honest capturing of my life. Through the art of songwriting I was able to create a complete 20 track piece of work that tells my story and reminds me of both my happiest and darkest moments.

Shimmy: What is your favorite track on the album and why?

tyDi: It’s almost impossible for me to choose a favourite, I wrote about 300 songs over the three years to get down to the final 20. Every one of them is close to my heart.

Shimmy: Your show next Thursday is the first #ReDefined Live show. What is going to make this show unique?

tyDi: This won’t be just a normal ‘DJ’ set – I’m incorporating a live string trio, guitarist, drums and a bunch of vocalists from the record. This show will bring my album to life right in front of the crowd’s eyes.

Shimmy: How is the electronic music scene different in Australia versus the US? Do the cdjs spin the other way? ;-)

tyDi: Haha! Well honestly I think the music scene is much stronger in the US – Australian’s are very much into this ‘bounce’ genre, in my opinion it’s basic, watered down and very un-inspiring. I moved to the US because my fans really embraced my work. They accepted me in all my weirdness.

Shimmy: What producers have been your inspiration?

tyDi: I’ve been more inspired by bands, I grew up listening to Blink 182, The Used, Dashboard Confessional, Taking Back Sunday, Coheed and many more… These are the artists / songwriters that really had an affect on my work today.

Shimmy: Do you prefer DJ’ing or producing?

tyDi: Both are completely different, producing allows my creativity come to life. I can make songs that never would have existed before. DJing is my chance to see how those songs affect people in huge crowds. The studio / DJ life feed off each other.

Shimmy: What career path would you have taken if you weren’t a DJ?

tyDi: I’d probably just stalk Scarlett Johansson until she married me.

Shimmy: Your weekly radio show, Global Soundsystem, has over 250 episodes and is still going strong. How do you find the time to juggle the show while still produce and DJ?

tyDi: I have to seriously cut into my social life, I work so much, it’s crazy! The good thing is that with my insane tour schedule I have a lot of long haul flights. So I try to get my radio shows done on the plane flights.

Shimmy: Can you tell our readers something that they’d be surprised to know about you?

tyDi: I was a drummer in a rock band, I love red wine and my favourite thing to do in my spare time is lay on the beach at night watching the stars.

Super8 & Tab discuss new album “Unified” & North American Tour

*written by Vix for Electronica Life

j4rr_2013_2Super8 & Tab have been reigning the Trance  world for almost ten years now. It goes without question that they can take their listeners on a musical journey that will leave them craving for more by the end of their performance. The fans wishes for more of Super8 & Tab’s phenomenal creativeness has finally been answered with the “Unified” world tour. See these two Trance Ambassadors use their beautiful sound to unify the world, like never before!

Vix – How did you guys come up with the album title “Unified?”

Super8 & Tab – That’s a great question! No matter if you’re at a club, venue, or festival, it feels as if all of the people are unified. We want it to feel like we can all come together under the same sound and music; we are here for the people and they’re here for us. No matter what we do, it feels as if everyone is connected to us and unified in some way, and that’s what the album is about.

Vix – When did you two start working on “Unified?”

Super8 & Tab – We started working on the “Unified” album right after our previous album back in 2010, but its good to have fun, make remixes, etc., so you’re not just pushing out album after album. During these 4 years, music has changed a lot, as well as the people and tours. On top of that, we both have recently become parents so the album had a lot of different inspirations.

Vix – This album is really four years in the making?

Super8 & Tab – It’s mostly just been the last 18 months that we’ve really been working on it. We’ve produced songs and remixes in the meantime, but kept them as singles because they didn’t flow right with the album.

Vix – Do you guys have your own favorite tracks off the album?

Tab – “No Frontiers” is one of the key tracks for me, off the album. There’s other tracks as well, but that’s the main one for me.

Super8 – To be honest, I’m going to say, “Rubicon.”

Vix – What was it like working with Julie Thompson on three tracks off the album?

Super8 & Tab – It’s been amazing! We worked on a track for her album, which still isn’t out yet but hopefully will be soon, and she did three tracks off our album; we’ve been working with her for a while. She was going to do a forth as well, but it just didn’t fit with the album, so we may release that one as a single at a later time. Being in the studio with her is like the BEST studio session we’ve had actually.

Vix – What’s it like to travel around the world for your tour?

Tab – Traveling is definitely hard, especially when it comes to sleep. When we come to North America, we’re usually only getting like an hour or two of sleep because of jet lag. No matter what in the end, it’s all worth it though.

Super8 – If there was a teleportation machine, I would be REALLY happy! I’m a bad sleeper anyway, so what do I care (HAHA).

Vix – What do you guys get from unifying people around the world with your music?

Super8 & Tab -It’s the energy that you get from the people, all the smiles they bring, or playing your new track and everyone being like, “OH MY GOD!” or singing the lyrics to some of our tracks. Performing in front of the crowd really slows space & time, allowing them to become more unified.

Vix – Which track off the album was most challenging to make?

Super8 & Tab – For “No Frontiers”, we made 15 different riffs for it and I don’t even know how many bass lines (HAHA). Our newest track “Let Go” was actually the hardest one off the album to make. There were what seemed like hundreds of versions of that track. We’re lucky we get to go out and rogue test it at a couple shows, and see how it actually works out. Sometimes it takes a few days to complete a track and sometimes it may take a few months. it just depends on how it “clicks” with you.

Vix – Do you guys get a lot of time to produce music during your tour?

Super8 & Tab -It’s really on & off for us, but when we do work on music, there’s multiple projects at the same time until we decided that we need to focus on “Let Go,” then comes the rogue testing, etc.

Vix – What was the most challenging part about releasing “Unified?”

Super8 & Tab -Our management wanted all the tracks to be “Unified”, which was a challenge for us in production, but I feel we did pretty well at it. Everything has to flow; you need to be able to listen to our music in any setting outside of parties. It must sound natural in order for it to work.

Vix – What’s next for you guys after this tour?

Super8 & Tab – After this tour, we’ll be doing the world tour. There’s about three or four songs that are going to be released once touring ends, which will be different kinds of remixes from us.

Vix – What’s one thing that is special to you guys about your careers in Dance Music, that you have yet to mention in an interview before?

Super8 & Tab – This whole journey has been one CRAZY experience! 2015, is the 10 year anniversary of Super8 & Tab! It’s funny to us how fast everything has been going and how much fun we have all around the world. We actually haven’t been thanking the people enough for all the support and coming out to our shows. Whenever people make it to our shows and wave their hands in the air, we just feel so thankful. There can’t be enough thanks said for how you guys make us feel. We are so humbled by our fans!

Vix – How did you guys learn how to produce Electronic music?

Tab – We were self-taught; we come from an era where you learn from trial & error.

Super8 – When I started making music, we didn’t even have computers (HAHA). All I had was a Pattern Sequencer and Akai Sampler, so there wasn’t much.

Vix – Do you guys have any advice for upcoming producers?

Tab – Take your favorite track, separate it into pieces, analyze the track, understand how it’s made, then finally learn how to remake it to learn the tricks to be able to make your own Electronic Music.

Super8 – It’s REALLY important though, that you remember to do your own thing! You won’t make it if you copy other people.

Vix’s final words…

Expected to stun the ears of millions, with their new 14 track piece of Trance paradise, is Super8 & Tab’s widely anticipated “Unified” album. Their one mission for their latest album was to bring the world closer together at a much needed time, and say “Thank You” to all their beloved fans, for helping them get to where they are today. Be sure to pick up your copy as soon as possible, to hear what the legends themselves have to offer.
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RISE Festival Las Vegas – An Elevating Experience

*written by Lizzie Moore for Electronica Life
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RISE Festival, a new community experience, was held for the first time in the United States last weekend. The event was held in a lakebed in the middle of the Nevada desert about 35 miles south of Las Vegas. Tickets to the event sold quickly, with about 10,000 attendees and 20,000 released lanterns. All lanterns were biodegradable and gathered after the event, and Rise Festival posted on it’s Facebook after the event that it’s team took special care to leave the area cleaner than it was when they arrived. The event urged the attendees to take some time prior to the night to think about what they would like to gain as a participant of the experience. As a journalist, I didn’t particularly enter this event with specific intentions except for to observe and capture the event. Little did I know that I was I was about to experience something amazing… a rare event where everyone is united and participating in one activity.

When a friend and I arrived at the Rio Hotel, we were quickly ushered through will call and onto a bus that would take us to the venue. The event regulations specified that no cars would be allowed to drive to the event because the experience started the minute attendees boarded the buses. Rise Festival wanted to detach us from reality and bring us into a place where only the important things remained- love, community, and human connection. As usual, I was headed into the unknown with a feeling of excitement and anticipation. As we arrived at the venue the sun was setting and everyone began the 500 yard trek to the event.

The only lighting was coming from a few carefully placed blue lights that created a magical mood throughout the area. The venue was set up in a circle, with rows of torches and spots for people to sit. Each spot came with two lanterns per ticket and a yoga mat for each person to sit on. Bottles of wine and dinners were available for people to create their own little picnics, and as we walked through the rows we witnessed people meeting the groups next to them and the excitement slowly growing.

While at this event, I met people with all sorts of intentions. There were markers circulating through the crowds for people to decorate their lanterns with things that they wanted to manifest, let go of, and focus on. As we settled ourselves we began to talk to the couple next to us. The woman was from Rio, and explained to us that she and her boyfriend fell in love when he was visiting Brazil and had been in a long distance relationship for three years, with the longest period apart ending that day.  After a year spent apart, he had picked her up from the airport that afternoon telling her that he had a surprise for later in the evening. They wrote on their lanterns that they wanted to manifest love that overcame all obstacles, no matter the distance between them.
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I realized then that I was surrounded with thousands of people who each came to the event with a story. My friend and I walked through the rows, asking people what they were hoping to gain from the experience. Many people hoped to manifest a sense of purpose, success in their careers, and general happiness. Others came with more specific intentions, like a pregnant woman who hoped to be the best mother possible for her unborn child after two miscarriages in the past three years.  Friends gathered together to release a lantern for a friend who passed away earlier that year. A couple was planning on telling their friends that they were expecting a child. Three men told us that their friend was proposing to his girlfriend that night at the first release of the lanterns.

People were letting go of their attachments to unhealthy behaviors, relationships, and habits. Countless others told me their stories, but they were all rooted in human connection and the desire to spread love whether it was for someone else, themselves, or humanity in general. These landmark moments started to accumulate around me as the stories of these people overwhelmed my emotions and filled my heart.

Finding the words to explain the feeling that comes over your entire being releasing your lantern as everyone else is doing the same, is one of the more difficult things I’ve ever had to articulate. There is an overall swell of energy in your body as everyone gets excited together and a speaker counts down the seconds until release into a microphone. Slowly building the anticipation, “three, two, one” and then exclaiming, “release your lanterns!” and there are shrieks of excitement and awe as thousands of lanterns float into the sky. Watching your lantern rise and join the countless others creates the feeling that your problems and manifestations are in the hands of the universe now.

A huge weight is lifted off your shoulders and everyone is connected in joy and wonderstruck by the absolutely breathtaking sight of the light that we, as one big community, created. RISE Festival allowed us to light up the desert together, to create something beautiful that was art in motion and resonated energy with vibrations of love that you could feel coursing through your bloodstream like heavy bass. Seeing all those lanterns caused the realization that your problems are truly small, just a speck in a glittering illuminated sky.
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Amsterdam Dance Event: A Review Of ADE 2014

*written by Crystal Garcia for Electronica Life
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Electronic dance music industry movers and shakers, aspiring DJ’s and producers, along with EDM enthusiasts from across the globe made their way to the bustling city of Amsterdam, The Netherlands for the 19th annual ADE: Amsterdam Dance Event. This years edition of ADE divided into three jam packed programs including a conference, playground and club festival over five full days and nights.

ADE Conference attracted 5,200 attendees and filled the days with back to back informative whilst entertaining daily panel and keynote discussions with la creme de la creme of the industry at several locations across the city. Conference attendees were invited to ask their most pressing questions to head honchos such as Insomniac Events CEO Pasquale Rotella, Chris Stephenson of SFX Entertainment and Spinnin’ Records CEO Eelko Van Kooten, to name just a few.

A plethora of discussions and panels covering just about every aspect of the industry took place including Dutch Hardstyle Brothers Showtek, discussing their humble beginnings in one of the many artist “MusicTalks” discussions. Former Beatport CEO Michael Barth interviewed Live Nations head of Electronic Music division James Barton , in a Q&A panel about the future direction of festivals in the Unites States. During the “Brave new world of (Dance) Music Journalism” panel,  Zel McCarthy of VICE’s dance music publication THUMP, was hilariously snappy with other panel speakers while successfully proving his view  that dance music journalists need to be allowed to voice their honest opinions without fear of retaliation from artist management companies and record labels.
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In one quite memorable panel, the conversation got heated between Dave Clarke with Seth Troxler and Vato Gonzalez with Mark Jones in the panel “What I like, and what I don’t like” with industry legend Tommie Sunshine speaking as the panel moderator. The panel led to a fiery debate concerning the labeling of “EDM”, and exploitation of the term in the US versus The Netherlands electronic music scene.

ADE PLAYGROUND played host to various dance music related lifestyle programs including film screenings, art shows, exhibits, and pop-up musical performances at multiple locations across the city. To find the various Playground venues, one only had to look out for the signature ADE bright yellow box marking the territory of each location. Although it was difficult to make time to visit the Playground events with so much of our time already occupied in the hustle and bustle of ADE events each day, we did stumble upon a few crafty art shows and exhibits that left us stalling for time just a bit longer.

Each night ADE FESTIVAL transformed Amsterdam into a citywide festival of clubs as 350,000 people from 85 countries made their way to experience 2,224 artists perform at over 125 venues across the city.  On the first of five nights out, we made our way to see Bassjackers & Dyro at Club Escape in Rembrandtplein square for the first performance of their new “X” tour together. After a few hours at Escape and in dire need of some deep house in my life, we made our way to Melkweg for a said to be very special deep house night presented by Tonspiel meets MFM booking.

As we entered Melkweg, I first noticed the ceiling of lights lowered in tune with the tempo of the music, and I Immediately knew we were in for a treat. German DJ Robin Schulz had the room grooving and moving until a live accapella of “Waves” began serenading through the speakers as the entire crowd paused to sing along for a few moments that easily became one of my favorite memories of ADE.
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The next night we attended the “Hardwell Presents Revealed” night at The Heineken Music Hall with Revealed Recordings artists such as Julian Calor and Dannic, who premiered his new track with Shermanology “Wait For You.” We stayed long enough to see Hardwell take the stage and decided to call it an “early” night at 2 am when the realization dawned that we really should attempt to get some sleep with a full day of conferences, networking mixers, and yet another night out ahead of us the next day.

Friday came and went in a flash, as we found ourselves to be the last guests at the Bands In Town: ADE artist meetup mixer later that evening where we got a sneak peek at all the new features the company has planned in the coming months. Once we left the mixer, it was back to our place to change and straight to the Bedrock Showcase at Melkweg for a night of dark techno and progressive house with none other than electronic music pioneer, John Digweed.

On Saturday, the 2nd edition of the highly anticipated Amsterdam Music Festival took over the Amsterdam ArenA with headlining DJ’s Martin Garrix,Armin Van Buuren, David Guetta, Dimitri Vegas & Like Mike, W&W, and Hardwell performing for over 20,000 dance music fans. Not only was AMF one of the highlight events of ADE, but also the official event of the DJ MAG TOP 100 announcement in which Hardwell was crowned the DJ MAG #1 DJ for the second year in a row. It felt quite surreal to take part in an event that was broadcasted live to millions of people around the word. For this reason alone I decided to ditch all other plans I had for the night and just dance into the wee hours of the morning with the thousands of like minded festival revellers from across the globe in attendance.
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Saving the best for last on the final night of ADE, “Awakenings ADE Sunday Special” at Gashouder was the only place I wanted to be for my last night out in Amsterdam and I made sure all my friends in town joined us for what was sure to be one heck of a night.  I’d heard nothing but great things about both Awakenings and Gashouder, and could barely contain my excitement as we made the 15 minute trek from the tram stop to the venue.

As we approached the venue, a gust of humidity immediately swept over us and I knew it could only mean one thing; an indication that it was getting hot and heavy on that dancefloor. Gashouder was everything I expected it to be and more, it was in my opinion the perfect combination of the old school rave warehouse feel with modern day LED laser technology. Techno masters Dubfire & Paco Osuna lead the crowd on a musical journey as the infectious beats had everyone dancing along whether they opted to or not. My group decided to leave around 3 am, but I refused and stayed to get lost in the music alone, exactly how I prefer it. 5 am rolled around much sooner than I hoped, and just like that the night was over quicker than it had began. In no particular rush to get back to my place, I  roamed the streets of Amsterdam until the sunlight came up, and with a permanent smile on my face I could only help but think “A very successful ADE indeed.”
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RaverSwag.com: Your One Stop Source for Festival Fashion

*written by Shimmy for Electronica Life

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Sometimes planning your outfit is almost as fun as planning which artists you’re going to see. Festival fashion means many things to many attendees, but if there is one rule of thumb is that there are no rules. Being able to be express yourself at an event with thousands of others is a feeling that the rest of society only gets during Halloween. Long gone are the days of Phat Pants and oversized t-shirts (and that was for women!) and say hello to fluffies, furries, and blinkies. I’m definitely not complaining.

I recently caught up with River Jangda at Raverswag.com, a site that can dress you head to toe in all the latest festival attire. From light up animal hoodies to kaleidoscope luminescence diffraction glasses, they really do live up to their motto as “The Authority in Party Fashion.”

Shimmy – Thanks for taking the time out of your busy day River. What is your position at RaverSwag and how did you get involved with the company?

River - I’m the co-founder and Director of Marketing. As a co-founder, I’ve been involved since the beginning way back in 2011.

Shimmy – So tell me, what is the story behind RaverSwag?

River – RaverSwag started when my friend and business partner Brad and I were in college. We were in the same fraternity and always looking for fun ways to win free stuff and make money. We entered into a random web design competition on campus one semester to try and see if we could win. We didn’t know too much about web development or design, but we thought we could win pretty easily just with our knowledge of how university competitions usually worked.

So we built a site called RaverSwag.com that sold stuff people would take or wear to raves, because we were having trouble finding this stuff ourselves. In order to win, we made the site completely functional, and even linked up a free PayPal account just in case the judges decided to test out the functionality. Looking back at it, the site was a total piece of crap, but we ended up winning the contest and the $5,000 prize. A couple days after we were announced as the winner, we actually got an order on the site. A couple days later we got another order, and then another. We had to order the items from the website we stole the pictures from and then ship them to the customers. I think we lost money on those few orders until we smartened up and bought a wholesale order.

After that we decided to keep the site up and even started adding more products. We realized that the music festival market was about to blow up in the US and we were in a good position at the right time to provide people with festival apparel and accessories that were hard to find, all in one place. We simply kept improving the site and adding more of the best products we could find from around the world, and here we are.

Shimmy - Raves and festivals are a booming industry, especially in the US. What are your current thoughts on the state of EDM?

River - It’s been a really exciting market for us to be in over the past three years. Not only because it’s booming, but because we’ve been raving for a few years now and we have such a passion for music festivals and dance music. I think we are just starting to reach a maturation phase for EDM-based festivals here in the US, but there are still new people entering the market at a high rate. People who are just starting to get into EDM, people who are going to their very first festival, and kids who are just turning 18 and finally able to attend these events.

What’s interesting about festivals in particular, though, is that we still have a long way to go until the US market is completely “saturated.” If you look at the UK, which probably has more music festivals per capita than any other country, their market wasn’t saturated until they had over 600 festivals per year. Then it got to a point where there were more festivals than the market demanded. But even then, if we compare the US and UK, our market won’t be saturated until we have over 3,000 per year and I don’t think we’re quite there yet. So for music festivals in general, and EDM in general, I think we’re still going to see a lot of growth until it’s all 100% mainstream.

Shimmy - What sets RaverSwag apart from your competitors?

RiverRaverSwag.com is unique in a few different ways. First, we curate products and brands from across the world that our team finds and likes for our market base. So that allows us to add new products every single week so our customers always have something new to find, and you won’t find another place that sells our exact product mix all in one place. Next, since our team is still young, we still rave and party just as hard as most of our customers. So we go to the same events as them, we get to interact with them, and we have the same experiences as them. This allows us to really keep a finger on the pulse of our market so we can service them in the best way possible. We also have the best customer service in our industry and we offer free returns and exchanges on all of our products so our ordering experience is really positive.

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Shimmy – We all remember our first time. What fashion advice do you have for someone attending his or her first rave?

River – That’s really what I love about music festivals and EDM in general: It’s really all about self-expression and you’ll find the community is very free-spirited. You can literally wear whatever you want. So browse our site and hopefully you’ll find some clothing or accessories that really grab your attention and get you excited. Then go crazy and create an outfit you really love. It’ll make your entire festival experience better than if you didn’t dress up, guaranteed.

Shimmy – What are the hottest current trends in rave fashion for both men and women?

River – We sell a ton of accessories actually. Stuff that lights up with LEDs or EL wire is very popular, mostly because it didn’t exist even just a year ago. Making yourself noticeable at night is really important to most festival goers, and we do a great job providing a lot of awesome products for that. Also popular right now are our new scrunch back booty shorts in all different styles for girls, and our all-over print shirts for guys.

Shimmy - What’s up next for RaverSwag?

River - We actually just launched a completely redesigned website about two weeks ago that we’re really excited about. It not only looks really clean but it’s also easier to navigate, log in and keep tabs on your account, and also earn RaverSwag Rewards for every order purchased. We’ve got some more new things up our sleeves for after the Holiday season, and as always we’ll be adding the hottest new products available on a weekly basis.

Connect with RaverSwag: Website | Facebook | Twitter | YouTube | Instagram

Ever Wondered What It Would Be Like To Push The Button at Madison Square Garden?

Click here for tickets for the Los Angeles show in February of 2015

Above & Beyond – We’re All We Need feat. Zoë Johnston (Video)

Watch the full video here…

One Unforgettable Journey Into the Desert: Zero Point Festival 2014

*written by Lizzie Moore for Electronica Life

It was about 11pm when I found myself driving down a dark road in the middle of the desert towards what would soon become one of the most spontaneous and meaningful weekends of my life. I had been given the opportunity to attend Zero Point festival in Las Vegas. I asked a friend if she would be interested in attending with me, and within an hour we had decided that Zero Point would be our next adventure. With a lineup featuring many local DJ’s from Las Vegas along with electronic downtempo pioneers Desert Dwellers, we entered the desert with open minds, ready to hear a lot of new music.

We finally arrived after a 5-hour drive from Phoenix, and were told to park in a lot adjacent to the venue. Proceeding onto the grounds we asked a passerby where we were supposed to camp, to which he responded, “what do you mean? Camp wherever you like.” It became clear in that moment that we were rookies and had no idea what to expect for the days ahead. After setting up our tent and cracking a celebratory beer with our neighbors, we decided to explore the grounds. Zero Point was located in a unique venue nestled in the desert of Nevada called the Delphi Amphitheater.

There were many features that made this festival unique, including a dome in the middle of the venue called the “Shamans Tent” that featured a new kind of “EE system” technology designed by a woman named Dr. Sandra Rose Michael. The festival was the first of it’s kind to be held within a Zero Point energy field.  TV’s emitting frequencies bordered the tent amplifying the energy of anyone who spent time within it. The energy within this field is supposed to be able to reverse aging and ailments, align the chakras, and as stated on the website “create a space where miracles can and will happen.” Additionally, the event was run on solar power and emphasized a focus on maintaining the environment and making sure to leave no trace at the venue.
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Two stages on either end of the venue were playing 24/7, with sunrise sets that were just as energetic as their sunset counterparts. I was impressed with most of the sets I caught, including Mark Farina, Antennae, Desert Dwellers, and countless local artists. The people in the crowd were vibing with each other, respecting the space and leaving room for everyone to enjoy themselves.

The emphasis was more on sharing the area and creating an atmosphere than it was on being upfront by the DJ booth, which was a refreshing change from larger festivals. One thing I noticed about the people that attend these desert events- they definitely know how to get down. It was rare to find someone sitting still the whole weekend. The energy was pulsating like the entire universe was participating in the celebration, you could feel the bass in your bloodstream bumping throughout the entire venue, and the hours past in what seemed like minutes.

The biggest turn out was on the second night when most of the major headliners played until the sun came up. Antennae, an innovative DJ from San Francisco began his set well past one am, but the party was far from over. His soulful yet trippy remixes really started to set a funky mood as the night got colder but the energy grew higher. I had listened to some of Santa Fe duo Desert Dwellers music before on their Soundcloud but was blown away hearing it live.

Their music was a perfect soundtrack pulsing through the night practically begging all of the beautiful souls at the event to gather under the desert sky on one wavelength. Many people I spoke to said they had seen Desert Dwellers before but this set far bypassed those times. Perhaps it was the small and intimate venue… Or perhaps it was Dr. Sandra’s energy dome, but there was a magical connection in the Delphi Amphitheater that night, inexplicably linking everyone to each other, to the earth, and to the universe itself.
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We had the pleasure of becoming friends with a few of these local artists, and I’ve included links to their work below for anyone looking to check out new music. Not only were these guys down to earth and wonderful people, but also threw down sets that I predict we will be hearing in much bigger venues in the future.

The sound system featured at the main stage was custom built, and the quality was vastly better than many I have experienced because of the passion and articulate care put into their production. They are put together, piece by piece by speaker visionary Hon Solo in order to ensure the best experience for the attendees, in his words, “it’s not about being the loudest, it’s about the quality.” He goes as far as to align the layout of the stages at an exact angle so that the moon and stars will rise above it and the clear desert landscape radiates with sound for miles.

Zero Point was so special not only because of the event itself but the community that it represented. It became clear to us throughout the weekend that this was a family. Everyone seemed to know each other and it felt like a family reunion that we were somehow lucky enough to score an invite to. Every person we encountered was welcoming and the energy emanating from everyone we met was warm and abundant.

“Zero Point is designed to bring the community together by offering a healthy playground with all the perks of life that make you smile, educational information that expands perceptions, and a space to move freely in the expression of dance,” said festival founder Michael Scalar, “Zero Point is a platform for evolution through the transference of energy and growth of our family.”  The event truly was a gathering of humans who have figured out how to connect with each other on a much deeper level than words or sounds. Music is what brings them together, but energy is what keeps them together.
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“Epyk Entertainment”, a company involved in throwing Zero Point, started as a crew of friends that turned into a family that eventually started throwing events. “From these events a remarkably connected community of individuals has formed. We bring this community to every event we reach inspiring other to be who they truly are within without the fear of judgment or hate.”

The company’s co-founder Steve MacWithey explains, “We take every opportunity to pursue this passion and take our love to a new level. We can’t stop and won’t stop this vision of changing the world one person at a time. Changing lives with music, inspiring change through dance.”

There was a moment that weekend that I was physically standing on top of a mountain looking down at the festival below me. I realized I had stumbled into something much bigger than a music event, I had stumbled into a culture. I look forward to the great things this group of people will be able to manifest within the electronic music event industry in the future, and I can only hope I get to be present to experience it.
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Connect with the DJ’s: Demarco Cruz | L Boogie | Jeremy Espinosa | Brett Rubin and Violin Girl